Now EMEA Head of Social at Uber, leading social strategy for both Uber and Uber Eats and managing every regional team. Before that, I led social for KFC Spain at PS21, picking up a couple of Cannes Lions and a shelf full of other awards along the way, then co-founded MeMe, a social-first creative agency.

I also freelance for ad agencies: copywriting, strategy, pitch decks, whatever you need. I'd happily walk your dog if the brief calls for it, or if you just need someone for the weekend.

work
about me

I live in a permanent state of FOMO, terrified I'll miss whatever the cool kids are on about. Social media is my safe space for that: watching, reading, laughing at whatever people are into this week.

I also just think it's wild that anyone, anywhere, can post something weird and suddenly you're connected to a total stranger. The internet's like that.

Oh, and I was a niche internet micro-celebrity for a hot minute. Story for another day. I love memes. A lot.

experience
Feb 2024 — Now
EMEA Head of Social
Uber
Lead social strategy for both Uber and Uber Eats across the EMEA region, managing every regional team and setting creative direction at scale. Work closely with marketing, comms, ops and growth to deliver campaigns built on social-first thinking. Also own the strategy for expanding Uber's social presence into new markets, working across global and regional campaigns alongside local teams. Act as the go-to support for any market that needs help with social.
Aug 2023 — Feb 2024
Social Media Senior Associate
Uber
Led social for Uber and Uber Eats in Spain & Portugal, owning the strategy end to end across every platform the brand shows up on. Built the social-first playbook the team still uses today and launched the brand on TikTok from scratch. Also drove influencer and partnership work in close collaboration with marketing, ops and growth.
Jan 2023 — Aug 2023
Head of Creative
MeMe (Jungle21 Group)
Co-founder and Creative Director of MeMe, a social-first creative agency spun off from PS21's social department. Built and led a 15-person creative team from the ground up, setting the agency's creative direction and ways of working. Shaped strategy and content for brands including Bumble, Ubisoft, Finetwork, Miravia, AliExpress and Adecco.
Jun 2020 — Aug 2023
Senior Social Creative
PS21
Led KFC Spain's social strategy, evolving it from Always On to Always In: contextual content built through active listening, adapted to whatever moment the brand needed to show up in. Owned the creative direction across every social channel the brand ran. Worked closely with the creative team and the client to keep the approach consistent as the brand's social presence grew.